A Groundbreaking Leap
Isuzu has electrified the pick-up world with the D-Max EV, its first all-electric model, unveiled at the 2025 Commercial Vehicle Show in Birmingham and showcased at the Bharat Mobility Expo 2025. Entering mass production in Thailand, this rugged workhorse combines zero-emission power with the D-Max’s legendary toughness, targeting Europe by Q3 2025 and the UK in February 2026. With posts on X buzzing about its 3.5-tonne towing capacity and full-time 4WD, the D-Max EV is poised to challenge rivals like the Ford Ranger and Toyota Hilux, as reported by Electrek. India may see a launch post-2026, pending charging infrastructure growth.
Power and Performance
The D-Max EV swaps diesel for dual electric motors (54 bhp front, 120 bhp rear), delivering 174 bhp and 325 Nm of torque. Powered by a 66.9 kWh lithium-ion battery, it offers a WLTP range of 263 km (163 miles), extending to 361 km (224 miles) in city driving. Key specs include:
- 0–62 mph in 10.1 seconds, top speed over 80 mph.
- Full-time 4WD with e-Axles for superior traction.
- 210 mm ground clearance, 600 mm wading depth, and Rough Terrain Mode for off-road prowess.
A new De-Dion rear suspension replaces leaf springs, reducing noise by 10% and enhancing handling, per DriveElectric. It supports 50 kW DC fast charging (20–80% in one hour) and carries an 8-year/100,000-mile battery warranty.
Workhorse Credentials
Designed for commercial and fleet use, the D-Max EV retains the diesel model’s utility:
- Payload: Over 1,000 kg (2,205 lbs).
- Towing: 3,500 kg (7,716 lbs), matching diesel counterparts.
- Configurations: Extended Cab and Double Cab, with DL40 and V-Cross trims featuring heated leather seats, dual-zone climate control, and an 8-inch touchscreen with wireless Apple CarPlay/Android Auto.
Its ladder chassis ensures durability, making it ideal for construction, agriculture, and utilities, as noted by Isuzu UK. The EV’s eco-friendly design targets fleets under electrification mandates, particularly in Norway and the UK.
Key Specifications
| Key Specifications | Details |
|---|---|
| Launch Date | Europe: Q3 2025, UK: Feb 2026 |
| Battery | 66.9 kWh Lithium-Ion |
| Range | 263 km (WLTP), 361 km (city) |
| Power/Torque | 174 bhp, 325 Nm |
| Payload/Towing | 1,000+ kg, 3,500 kg |
| Price (Est.) | ~£50,000 (excl. VAT) |
Market Position and Challenges
Priced above the diesel D-Max’s €36,500 (~$41,600), the EV is expected to start around £50,000 (excl. VAT), aligning with the Maxus T90EV, per Van Guide. It’s Europe’s first electric pick-up with full commercial capabilities, outpacing the Maxus eTerron 9’s 2WD. Competitors include the upcoming KGM Musso EV and Ford’s plug-in hybrid Ranger (2025). However, its 163-mile range may limit long-distance towing, and India’s launch hinges on EV infrastructure, as highlighted at the Auto Expo 2025 HT Auto. X users praise its rugged design but note range concerns for heavy-duty tasks.
Future Outlook
The D-Max EV marks Isuzu’s push toward carbon neutrality, with pre-orders opening mid-2025 via DriveElectric for leasing. Its debut in Norway, followed by the UK, Australia, and Thailand, reflects strategic market selection. While no U.S. launch is planned, India’s potential entry post-2026 could boost Isuzu’s 1 lakh-unit milestone in Andhra Pradesh. Visit Isuzu’s Official Website or local dealers to explore specs and stay updated. With its blend of sustainability and strength, the D-Max EV is set to redefine the pick-up landscape in 2025 and beyond.